by Brandt Corbin
In November of 2004, True North built a new rink in hopes of one day bringing the NHL back. At the time MTS, a major phone, cable and internet supplier in the city stepped up and became the main cooperate sponsor, thus the MTS Center was born.
Now 7 years later the NHL is back, and MTS bucked up even more to ensure they are the main cooperate sponsors at least until 2021. "Because of its importance, it's a few times more," said MTS president Pierre Blouin, Thursday, "I would call it a no-brainer decision."
MTS was very pleased to get the deal done, along with True North. "It's a huge exposure in terms of brand in terms of name throughout the country, said Blouin."